CIM Level 3 Foundation Certificate in Professional Digital Marketing - MK College

CIM Level 3 Foundation Certificate in Professional Digital Marketing

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CIM Level 3 Foundation Certificate in Professional Digital Marketing

Are you in your first marketing role? Would like to complement your practical experience with a recognised professional qualification? Perhaps you are considering a career change into marketing and would like be able to demonstrate knowledge in this area on your CV? If either of these sound like you then this course is ideal for you.

What will I do?

This qualification compromises of two units; Marketing Principles and Digital Essentials

Marketing Principles provides an understanding of the role and function of marketing within organisations and what factors can influence consumer behaviour. As well as the concepts and elements which make up the marketing mix and how this is used to satisfy customers’ needs.


Digital Fundamentals provides an introduction to the main aspects of digital marketing. On completion of the module, you will have an appreciation of the impact that digital technology has had on marketing activities and its effect on customers. You will have an understanding of the digital marketing tools available, how those tools can be used and how to develop digital marketing content. Finally, you will know how to develop digital communications campaigns and how the effectiveness of those campaigns can be measured.


More info can be found by visiting the CIM website.

What’s next?

On completion of the Foundation Certificate in Marketing you may wish to progress onto the Level 4 CIM Certificate in Professional Marketing

Is it for me?

It is not necessary to have any previous experience or knowledge of marketing to study the Foundation Certificate in Professional Marketing.


So, if you’re an aspiring marketer or new to a marketing support role, this qualification is the right choice for you.
If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification.

Are there any additional costs?

CIM membership is £65 for affiliated student membership and then it is £110 for each assessment. These fees are set by CIM and subject to change.

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