CIM Level 4 Award in Planning Campaigns - MK College

CIM Level 4 Award in Planning Campaigns

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CIM Level 4 Award in Planning Campaigns

The aim of the qualification is to provide you as a practising marketer with relevant, contemporary marketing content to equip you for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

You will gain the knowledge, skills and understanding to be able to perform at an operational level and to perform an essential and successful professional marketing role within the workplace.

What will I do?

The aim of the CIM Level 4 Award in Planning Campaigns is to provide you as a practising marketer with relevant, contemporary marketing content to equip you for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

You will gain the skills and knowledge needed to plan and implement successful campaigns that deliver results for an organisation. You will learn about the campaign planning process, including how to analyse an organisation’s current position. Learn how to set campaign objectives, implement a campaign then measure and evaluate its success for continuous improvement

What’s next?

On completion of the CIM Certificate in Professional Marketing you may wish to progress onto further CIM qualifications or pursue employment within Marketing.

Is it for me?

Do you have at least one years experience within a marketing role? Are you looking to gain a better understanding of the role and impact of marketing within an organisation and how it can be used to drive success? Do you want to gain a deeper understanding of digital communications to improve multichannel marketing?

The Award is perfect for Marketeers looking to gain deeper insight into the concept of product and brand management and what influences the behaviour of your customers, allowing you to devise integrated marketing communication strategies to enrich the customer experience and deliver customer value.

Are there any additional costs?

CIM membership is £65 for affiliated student membership and then it is £150 for the assessments. These fees are set by CIM and subject to change.

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